FORCE Communications  |  Indianapolis, IN  |  2019-Present
Associate Art Director

MY ROLE: I lead the execution of creative projects, including several simultaneous deliverables for multiple teams. I concept and design digital and print materials that pharmaceutical companies use to educate health care professionals, promote products, and hold live events.

NOTE: Due to the confidential nature of pharma-based projects, I am not able to include any FORCE design samples in my design portfolio. Please contact me to see some de-branded samples. 

• Concept & design print & digital tactics for pharmaceutical clients, including:
  • Digital presentations
  • Data visualizations of scientific research and data on diseases and pharmaceuticals 
  • Training booklets and other print materials for use by doctors and other health care professionals
• Assist in creation of company assets: project proposals, company marketing collateral, webcast illustrations, and other visuals for internal initiatives
• Concept and design thematic visual elements for live events: signage, name tags, event packets, etc. 
  • Pitch multiple concepts to client for every event
• Create iconography for interactive agency-created client websites
• Directed two 2D animated videos for Japanese and European client affiliates
  • Created storyboards and all art assets 
  • Directed + collaborated with animators to execute client’s vision
• Member of the company’s Online Presence Committee and Company Culture Committee

The Capstone Group  |  Indianapolis, IN  |  2014-2019
Marketing & Design Coordinator

THE BRAND KEEPER: I was the protector and nurturer of the company brand. I concepted and designed everything clients and prospects saw, from branding to landing pages, webinars to whitepapers. I deployed and measured the success of digital marketing campaigns, and in addition to my role in marketing, I also conducted UI design updates for the company’s proprietary SaaS tool.

• Concepted & executed print & digital marketing strategies
  • Designed print marketing collateral: flyers, brochures, postcards, signage
  • Wrote, designed & deployed email marketing campaigns + tracked analytics
  • Designed presentation elements: webinars, strategic plans, proposals, whitepapers
• Managed company brand identity
  • Created style guides + designed logos & icons
• Conducted ongoing visual/UX redesign of SaaS product + designed additional tools for integration with product
  • Created wireframes, mockups, CSS + collaborated with developers
  • Edited HTML as needed
  • Executed a complete redesign of primary SaaS product in 2016
  • Designed UI for sister SaaS product in 2018
• Maintained company websites
  • Designed & built landing pages, edited HTML & CSS as needed + tracked analytics
• Created promotional videos for SaaS product & related tools
• Maintained social media accounts

World Next Door  |  Indianapolis, IN  |  2013-2014
Graphic Designer

SOCIAL JUSTICE + TRAVEL: Interns and fellows traveled the world to create content about nonprofit organizations. I designed the World Next Door Magazine app, each issue including articles, photography, videos, custom illustrations, and interactive multimedia elements.

• Designed World Next Door Magazine (interactive app) from cover to cover
  • Included multiple illustrations & interactive multimedia elements per issue
• Maintained website content & social media accounts
• Developed marketing strategies + designed marketing materials
• Established content standards & style guide for magazine & website
• Guided summer interns & year-long fellows in their content creation
  • Advised on photography & multimedia elements to accompany written content 

Gannett Design Studio  |  Asbury Park, NJ  |  2012-2013
Publication Designer

MY FAVORITE PROJECT: One other colleague and I were selected to create an app: a digital version of In Jersey Magazine, print edition.  We created a style guide, taught ourselves how to use Adobe Publishing Suite and designed an interactive digital magazine with 10-15 articles each month, which was published in the App Store. 

• Created & designed In Jersey Magazine (app) + established style guide
• Designed feature spreads for In Jersey Magazine, print edition
• Designed front pages & centerpieces for multiple daily newspapers
• Collaborated with editors and other designers on content & content strategies

Homes & Lifestyles of South-Central Indiana Magazine  |  Bloomington, IN  |  2011-2012
Freelance Feature Writer

CHECK IT OUT: You can find some of my published pieces on the Writing Page.

• Wrote feature articles on local homeowners, artisans & entrepreneurs

IU High School Journalism Institute  |  Bloomington, IN  |  2011
Assistant Instructor

JOURNALISM CAMP?! Yep. Basically my dream come true. Every summer for two weeks, high schoolers descend upon IU to take courses on journalism topics of their choosing. It brought me back to my own glory days on the newspaper staff. 

• Instructed newspaper & yearbook design courses for high school students

IU School of Journalism  |  Bloomington, IN  |  2010-2011
Assistant Instructor

PROFESSOR BENDER: Undergrad journalism students are required to take labs in addition to lectures. (Mine were on Friday mornings, so half of my effort was put into keeping students awake.) 

• Instructed multimedia labs for undergrad students 
  • Taught digital photography (Photoshop) and video production (Final Cut Pro) 
  • Collaborated with professor to develop curriculum
• Assisted with instruction of Principles of Public Relations course
  • Collaborated with professor on creation of tests & presentation/project evaluations

Sycamore Middle School  |  Pleasant View, TN  |  2006-2009
7th Grade Teacher

THE TRUTH: When I face challenges in any job, I remember that I taught middle school for 3 years, so I can do anything.

• Taught 7th grade English/Language Arts classes + developed curriculum
  • All students scored proficient or advanced on TCAP state standardized test in 2009

• MA Journalism, Indiana University, 2011
• BS English Education, Taylor University, 2006
• Carmel High School, 2002

Design
InDesign
Illustrator
Photoshop
Adobe Digital Publishing Suite

Web
Basic HTML + CSS
WordPress
Squarespace
Dreamweaver

Marketing 
Salesforce
Pardot
Emma
Google Analytics
Google AdWords

Project Management
Wrike
Smartsheet

Presentation
Powerpoint
Google Slides
Keynote

Video Editing
Final Cut Pro
iMovie
Corel

Solution Tree  |  Bloomington, IN  |  2011-2012
Marketing Design Intern

• Designed digital ads, landing pages, social media themes & animated graphics
• Edited photos for print & web marketing materials

IU Alumni Association  |  Bloomington, IN  |  2011
Publications Design Intern

• Designed & edited print newsletters & magazines for campus schools & organizations

The Damien Center 
Holiday Volunteer 2019-Present

• Pack meals for Damien Center clients at Thanksgiving
• Purchase & wrap gifts for Damien Center clients at Christmastime

Mission to Ukraine
Camp Volunteer  2016, 2018

• Serve at a week-long camp in Zhytomyr, Ukraine for children & adults with special needs
  • Support, love, guide & learn from campers with disabilities, particularly a group of young men from a nearby orphanage
  • Assist with meals, crafts, games, singing, lessons & other activities that bring dignity to those with disabilities

Pro Bono Design  2016-Present

• Create t-shirt designs, materials for fund raising marketing campaigns, etc.

Carmel Young Life
Volunteer Leader  2012-2016

• Mentor for high school girls (freshman year through senior year)
  • Attended summer camps & intense backpacking excursion
  • Helped plan monthly events for large group gatherings
  • Attended sports games, school functions & other special events to support students
• Designed materials for annual fund raising banquets & mail communications

Committee Member  2016-2017

• Provided support to volunteer leaders
• Assisted with fund raising initiatives & events